Email marketing is effective and profitable, with an average ROI of 3,800%, which equates to a return of $38 for every $1 spent. This applies to any type of business, industry, product, or service. Email campaigns are useful at all stages of the customer lifecycle: building brand awareness, increasing brand awareness, creating interest in an offer, creating promotions and conversions, building relationships, and converting customers existing clients into loyal commercial attorney.
You can start with simple campaigns – create and send emails to your existing customers. But, armed with a little knowledge, you’ll soon be testing results, analyzing results, segmenting email lists, and optimizing campaigns to improve your effectiveness. The most important part of your planning is creating email lists. To have continued success, you need to attract new leads and convert them into subscribers.
Creating email lists is at the heart of email marketing. It’s the process of building a database of contacts – potential customers, fans, and influencers – who have agreed to receive your emails. By convincing prospects and customers to provide their email addresses, it opens the door to ongoing communication that can improve relationships, sales, and brand loyalty. GetResponse allows you to create or import a database of email addresses of any size. It can store additional information about each contact, such as their name so that individual customers can be identified. You can also choose to collect phone numbers and physical addresses.