Modern consumers are highly connected and informed. The digital revolution provides the tools they need to do their own research and draw their own conclusions and give them control of their buying journey. In fact, 87% of all consumers start online product searches, and B2B shoppers spend an average of 79 days researching before making a major purchase.
With this connection, consumers can run unprecedented agencies, but they also create new ways for marketers to engage their customer base in more personal and objective ways. While traditional lead generation and funnel optimization remain the most important aspects of a carefully thought-out and well-executed marketing strategy, modern consumer empowerment offers marketers the opportunity to go beyond this tactic to focus on marketing approaches marketing. Model and capture”. This growth-based approach is essential for marketers who want to transcend the full spectrum of their lifecycle, from initial awareness to the kind of commitment to products and services that results in lifelong results.
To be successful in this evolving landscape, however, marketers must embrace their adult roles and adopt specialized tools to truly know their audience, understand their motivation, meet their needs, and develop compelling paths that ensure repeat customers.