Facebook Ads vs. Boosted Posts

People often have a lot of doubts about Facebook’s different advertising methods and their strengths and weaknesses. By choosing the right path, companies can find a cost-effective way to market their organization while providing a significant return on investment.

If you have a business page on Facebook, you will no doubt recognize that Facebook offers the ability to “boost” specific posts on your timeline. This activity is sent to the user as a radio button when it identifies a post that involves people or is similar to posts posted by other companies. This type of methodology focuses on that position and tries to generate as much exposure and engagement as possible, which can be great for brand recognition activities or for generating social proof. You can choose whom to turn to, how much you want to spend, and how long you want it to last.

Unlike its more structured counterpart, this form of Facebook advertising is fast and very easy to use with little complexity, making it an easy option for many small businesses looking to try out and promote their businesses on the Facebook platform. Some might say this is a way to dive in and experience the benefits of Ads before entering the world of Facebook Ads Manager. This is equally useful if you’re a busy person who wants to keep your marketing profile up to date, but doesn’t have the time to immediately apply a more complex method, nor a particular interest in measuring the effectiveness of that particular post.