Case Study: No visibility in the search engine (Google & others)

Dr. Reddy’s Laboratories Ltd. is an integrated pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives. Through its three businesses – Pharmaceutical Services & Active Ingredients, Global Generics, and Proprietary Products – Dr. Reddy’s offers a portfolio of products and services including APIs, custom pharmaceutical services, generics, biosimilars, and differentiated formulations.

Challenges:

– No visibility in the search engine (Google & others)

– Among 170+ products, none of the products was ranking for focused keywords

– Brand visibility over the digital channels was very low