Case Study: Branding and Awareness

Branding and Awareness: Tourient is an online travel portal centered on the ease and comfort of its clients providing various travel booking services to help customers plan a comfortable trip. The underlining aim of Tourient is to be a platform of value and use to clients who are looking to enjoy a tour that is comfortable by all means. Tourient is well known for its Best-price guarantee, Convenience, Excellent Services, and Special Deals.

Challenges in Branding and Awareness:

– Enhanced the quality and quantity of the leads

– Identify the right TG for the various tour packages

– Creating brand awareness to the TG

Solutions Metrics:

– Social Media – Facebook, Twitter

– Profile Targeting Ads on selected websites


– Extensively write & promote blogs, infographics and PPTs on various platforms to improve rankings