While the demand for PPC has grown exponentially, potential customers don’t always understand what it takes to deliver a successful pay-per-click strategy.
Here are three tips on how your team can successfully and confidently convey the PPC experience when providing PPC solutions:
Learn the language: the language of the PPC industry.
Let’s face it: the potential customer isn’t on PPC day and night. Many customers are unsure of the pros and cons of pay-per-click campaigns and how PPC services can benefit their business and rely on their experience to implement successful campaigns.
The better the sales force is trained in the specific benefits of PPC and the more confident they are in helping customers see the customizable aspect of the service, the easier it will be to switch leads and start a new business with the right customers. . By making sure everyone is familiar with PPC terminology, your organization will attract more customers who trust the work you do.
SEO. One of the most common terms we make clear to customers? SEO (search engine optimization). SEO increases the amount of traffic to a website based on organic or unpaid search engine results by using keywords to better rank in search engines.
PPC. PPC, on the other hand, is a paid advertising model on search engine networks where you pay for clicks on a sponsored ad. Unlike SEO, PPC can be customized for a specific audience to effectively target the desired market.
CPC CPC (cost per click) is the amount an advertiser pays for a click on an ad. Search engine platforms allow advertisers to set a maximum CPC value to better determine which ad placements are best for their campaign.
CTR. CTR (CTR) is how we determine how many people click your ad concerning the number of people who viewed your ad. Based on CTR, advertisers can better assess the various elements (positioning, content, target group) of an ad.
While these terms are good starting points for ensuring your sales team is prepared to provide the best customer service, there is always a lot to learn. Download our introductory eBook to learn more!
Understand PPC Audit
PPC audit reports provide a high-level overview of the monthly performance of a PPC campaign. Based on the account data, strategists make a detailed analysis of potential opportunities, areas for improvement, and more. In addition to competitive search, advertisers better understand their position and can adjust their strategies for the coming months.
- KPIs (key performance indicators) that help measure performance and targets
- Data scope
- A history of campaign changes and customizations
- Keyword research to understand what drives traffic and sales
- Public review of ad text
- Landing Page and Website Quality Scores – CTR
- Network assessments of different audience segments
Master Backlinks Mastery in PPC Campaigns
Finally, consider common setbacks in PPC campaigns in advance so you’re ready to overcome them later. Especially when talking to customers who have had limited success with PPC campaigns in the past, you can understand these common pitfalls to differentiate your PPC service from other competitors.
Bad landing pages. We often hear stories of customers getting great click-through rates just to get users to leave right after conversion. To keep users on a website, landing pages need to be easy to read, mobile-friendly, and appealing to customers.
While PPC may seem complex and specific to digital marketers, it is ultimately a service that follows the same foundation as any other online marketing strategy. If your sales team has a clear, confident, and complete understanding of PPC and the benefits it brings, your agency can capitalize on the growing need for PPC services and grow your business.