“The new role of CMO will clearly focus on supporting ZetaDisplay’s offering and market position in a complex international market environment. Robert’s mission will be to create conditions for growth, communicate innovations and support the team in reaching and connecting with new markets around the world. said Per Mandorf, president and CEO of ZetaDisplay.
Robert Bryhn (50) has a long and solid experience in leadership roles at major international advertising agencies with a focus on digital media (Country Manager McCann, CEO Ogilvy, Nordic Director Saatchi Saatchi). Robert has also worked with Digital Signage / DOOH media for several years and has a deep understanding of the industry and its driving forces.
Robert Bryhn, CMO of ZetaDisplay, explains: “This is an important time for the digital signage industry as our customers navigate the post-pandemic world in search of effective ways to communicate during an ongoing change in customer behavior and in I am very excited to be part of the management of the ZetaDisplay group to help lead its continued growth from European leader to global leader. Together with all the passionate colleagues of ZetaDisplay, I look forward to continuing exploring how we can help our customers evolve and consolidate their approaches, improve their messaging solutions and ultimately make the ZetaDisplay brand stand out in an increasingly digital world.”
The role of DS in the current market context
During the pandemic, digital signage played an important role in ensuring the safety of people. It has further accelerated digital transformation in key sectors including retail, transportation, and healthcare. ZetaDisplay is at the forefront of industrial innovation, providing complete and complete solutions ranging from a hardware experience to proprietary software development and concept design, responding to and understanding the needs of the ever-changing market, and providing the tools to simplify operations and stimulate growth.