Tradeshift, a leader in electronic invoicing and account automation, has named Smita Gupta it’s vice president of global marketing. He will be responsible for developing and building a dynamic, predictable, and scalable marketing organization that drives brand awareness, new partnerships, and growth as the business grows.
Smita’s deep experience in SaaS and fintech adds an extra dimension to the impeccable senior team that Tradeshift has assembled to implement its strategy of building a leading B2B network with integrated fintech.
Commenting on Smita’s appointment, Christophe Bodin, Director of Revenue at Tradeshift, said: “We are in the midst of a fundamental shift in the attitude of business leaders who have considered digitization tomorrow’s priority for years. The network is open and based. Tradeshift’s cloud is already helping many of the world’s largest companies rethink how they connect, market, and collaborate with a vendor, and there couldn’t be a better time to bring in someone of Smita’s caliber and experience to help us move forward. our mission. ”
Smita, an award-winning global industry thought leader, is known for its digital transformation, fast-paced growth, and scaling platforms. It supports the use of technology platforms for open innovation and ecosystem collaboration. He has over two decades of experience building powerful global brands in the fintech, software, and telecommunications industries.
Smita joins Finastra’s Tradeshift, where he led the company’s global market and platform marketing function, creating a commercially diverse organization focused on innovation, market strategies, partnerships, monetization, and growth. During his time at the company, Finastra has expanded the platform with more than 150 fintech applications onboard and expanded its presence in the Asia Pacific and China. He has also held leadership positions at Tata Communications, Akamai, and Cisco.
Smita said: “I’m proud to join a company that represents a real disruption of payments for business and commerce. Tradeshift has a bold and inspiring vision to digitally connect all businesses around the world and create economic opportunities. It’s backed by a solid proposition that aligns perfectly with the problems companies around the world are trying to solve today.
Over the past 18 months, many of the traditional assumptions about how organizations build engagement and add value have been challenged. There is a great opportunity to apply new and innovative thinking to how Tradeshift connects with its audience and improves the experience of buyers and sellers across the network. ”
Tradeshift recently announced that the cumulative value of trades processed on its platform exceeds $1 trillion. Data for the first half of 2021 showed that the number of active trades traded on the Tradeshift platform increased by 52% year on year.