TowerData, LLC (“TowerData”), a leading technology company offering email-based identity matching solutions, has merged with the portfolio company of TZP FreshAddress, LLC (“FreshAddress”), a marketing company by email to email information that helps companies clean, build and secure and expand their email lists for maximum return on investment. The merger is supported by a strategic investment by Grupo TZP (“TZP”), a multi-strategy private equity firm.
Together, FreshAddress and TowerData become the market leaders in email verification and hygiene services and will continue to provide fast, easy and secure access to the accurate and complete data they need to understand the person behind the email address. Businesses, powered by shared databases using more than 1.5 billion historical emails and mailing addresses linked to mobile IDs, cookies, demographics, and more than 1 billion monthly activity signals, currently serve thousands of customers, including 25% of Fortune 100 companies, America’s largest non-profit organization, leading organizations and companies in the technology and data industry.
TowerData CEO Tom Burke, along with an experienced executive team from both companies, will provide leadership for the composite organization. Bill Kaplan, co-founder, and CEO of FreshAddress will work with Mr. Burke working together to achieve business integration while staying with the company as a strategic advisor. The joint venture is headquartered in New York, with additional offices in Boston and Chicago, as well as remote offices in the United States and internationally.
“We are excited about our merger with FreshAddress and our partnership with TZP and the opportunity to leverage the combined strengths of our two businesses,” said Tom Burke. “TowerData and FreshAddress are both known for their customer-oriented philosophy, market-leading offerings, and expertise in all aspects of email. By working together, we are strengthening our position as a leading source of technology-based email data solutions. “
Integration of products and services starts immediately, with TowerData customers accessing SafeToSend® and SafeToSend email verification, hygiene, and monitoring services, the most powerful and accurate offering available, while FreshAddress customers benefit from more than 1 billion monthly signals that drive TowerData email activity metrics. to further help your customers clean and secure databases. The companies will work together to use their growing databases to add their capabilities to their global email verification and delivery services, expand coverage of email intelligence and identity matching services, and accelerate their prevention program to fraud.
“We are excited to join forces with TowerData, a company we have worked with since its inception,” said Bill Kaplan maximize revenue and profits by email. “By combining our platforms, databases, and expertise, we can provide our customers with the best tools to secure and enhance their email databases through real-time APIs, automated FTP, and self-service portals.”
“The merger of these two industry leaders offers the opportunity to further expand and set new standards of quality and service that enable merchants to securely clean, enhance and expand their customer databases,” said Rodney Eshelman., TZP Partner. “We plan to accelerate growth through product expansion, new product development, and strategic acquisitions to meet the growing needs of our existing and future customers.”