Postal.io raises $22 million from OMERS Ventures and Mayfield in Series B to meet the growing demand to automate offline marketing

Postal.io, a marketing technology company, today announced that it has raised $22 million of Series B led by OMERS Ventures (Crunchbase, Shopify), with the participation of founder Mayfield Fund (Marketo, Outreach), whose full capital will be raised to $31 million. The new funds will be used to grow the Postal.io team, achieve the product roadmap and expand into international markets.

Postal.io delivers prints using integrated signage and marketing systems. They are among the first to solve the problem of automated touchpoint automation, traditionally an area with the highest conversion rates but the lowest technology resources. Postal.io brings together existing CRM, marketing, and HR systems such as Salesforce, Marketo, HubSpot, and Outreach with a suite of experiences carefully designed to surprise and delight.

Postal.io highlights come from a huge market of high-quality articles, brought together locally by expert vendors to create and automate meaningful experiences to create better engagement prospects, increase conversion rates and drive customer engagement. In addition, Postal.io offers simple and flexible integrations, enabling customers to automate direct mail, marketing, branding, internal and external opportunities, and corporate gift cards.

“Teams that previously manually sent offline touchpoints can effectively automate and track bulk mailings, gifts, personalized gifts, and virtual events,” said Erik Kostelnik, co-founder, and CEO of Postal.io. “We help companies leverage this proven channel with a comprehensive, frictionless platform. Businesses are using Postal.io across the organization to deliver more meaningful, impactful, and fun experiences. “

“As marketing becomes more technical and standardized, companies struggle to create moments that cut the noise. “Ironically, embracing digital marketing has made it harder than ever to actually connect with consumers,” said Eugene Lee of OMERS Ventures. “Postal is one of the first to adopt marketing automation, bridging the gap between a boutique front-end market and systems already established in most marketing technology stacks. The friction between offline and online marketing is fading, making it easier for brands to build. “More Meaningful Connections with Consumers Across All Industries.”

The adoption of Postal.io was driven by organizations focused on account-based omnichannel marketing and the need to engage with prospects, customers, and employees in the new hybrid workplace.

“Postal.io is critical to our success. 40% of the leads driven by Postal.io are ultimately converted into our pipeline,” said Kyle Lacy, CMO of Lessonly at Seismic.

Postal.io’s success is supported by the fastest growing global market for local and national providers. The Postal.io Marketplace offers small businesses a front-row seat to large B2B businesses as their preferred shipping partner.

“Postal.io has helped us reach an untapped market. We’ve seen 100% monthly growth since we entered the Postal.io market,” said Erika Guilherme Flores, CEO of Obrigaderia, a local San Diego-based company specializing in products exclusive gourmet chocolate brigadeiros. “Since becoming a Postal.io supplier, I’ve seen sales triple and I enjoy sharing our products with a new customer base.

Postal.io brings markets together through an easy-to-use platform built for savory experiences that surprise and delight.