Marketing analytics leader PublicRelay receives a growth In Investment

PublicRelay, a leading global provider of brand insights and analytics for brands and businesses, announces a strategic growth investment by Tritium Partners and the appointment of veteran CEO Mark Parise as CEO. The investment accelerates the company’s plans to introduce new analytics and insights along with artificial intelligence applications to deliver unrivaled predictive capabilities to its customers with unrivaled speed and accuracy.

Founded in 2008, PublicRelay is trusted by more than 100 of the world’s most respected brands and has established itself as a leading provider of data-driven media monitoring and analytic insights. As highlighted by extraordinary customer loyalty, PublicRelay is an essential partner, providing powerful real-time feedback and vital information to communications and marketing executives, CEOs, and boards of directors in today’s fast-paced digital and social world.

“PublicRelay’s mission is to provide communications managers with the data and information they need to manage their teams more effectively and efficiently, measure and demonstrate their impact, and link their efforts to business goals,” said Eric Koefoot, founder and CEO of PublicRelay. “With Mark’s extensive experience in building world-class intelligence and information companies, coupled with Tritium’s proven track record in building leading analytics companies, PublicRelay’s future has never been brighter.”

PublicRelay’s advisor on its growth strategy and expansion plans is Mark Parise, who recently joined the company’s board of directors as CEO. Paris is a seasoned senior executive with a proven track record of developing analytics and information businesses and creating valuable value for his clients and investors. Most recently, he was CEO of First Advantage, a global leader in screening information and basic insights. First, Mr. Paris President of IRI is a global leader in market intelligence and research that provides business intelligence for consumer packaged goods, retail, beverage, and healthcare companies. During his tenure at First Advantage and IRI, Mr. Paris significantly increases each company’s revenues and drives new product innovations and improvements. He was also president of Experian Marketing Services, where he led marketing intelligence, technology, and consumer analytics.

“I am incredibly impressed with how PublicRelay’s differentiated use of advanced technology, combined with high-quality information and a team of analysts, has resulted in a unique, market-leading approach that solves key brand management challenges and delivers value in a way that competition cannot. “Se Mr. Paris. “I am excited to join PublicRelay and play an active role in the next phase of business growth future insights, both prescriptive and predictive.”

“PublicRelay is on an exciting growth path and is positioned as a major disruptive force in an industry hungry for innovation and exceptional actionable intelligence,” added James Maxfield, partner at Tritium Partners. “We are excited to partner with Eric, Mark, and the PublicRelay team as they focus on building complementary real-time analytics and predictive analytics solutions for the world’s leading brands and their communications teams.”