Marketing 360® social media management strategy increases online retailer impressions and sales

Implementing the right social media management strategy has the potential to increase sales and brand awareness, and most business owners know that being active on social media is out of the question these days.

In this case study, Marketing 360® illustrates how an online retailer, with the help of Marketing 360’s social media management team, can increase its sales and impressions through its social media management strategy.

Over the course of three months, this company recorded 235,814 impressions and generated 78,043 clicks on its website. This was done by posting a variety of educational and engaging content on Facebook and Instagram that prompted the audience to answer questions. It might seem counterintuitive, but posting engaging, community-focused content instead of sales-focused content can lead to more sales.

They also used their ad budget to boost rankings, which allowed them to reach more people. This resulted in 55,268 additional impressions and direct conversions.

Social media is truly non-negotiable for business owners and offers one of the best ways to welcome new and existing customers. The right social media management strategy can help companies increase brand awareness and sales.

With many built-in tools and apps, plus the support of a fully integrated marketing team, the Marketing 360 platform makes it easy for small businesses to manage their business and marketing in one place, saving time, money, and a lot of manual work. Work.