Global professional services company ZS announced that Eli Lilly and Co. Implementing ZAIDYN Field Insights. Lilly chose the offering to accelerate the company’s digital transformation, increase customer engagement, and better meet customer needs in an ever-changing healthcare ecosystem.
ZAIDYN’s dynamic segmentation solution helps life science teams better listen, adapt and respond to changing customer needs. The solution addresses these needs by incorporating ZS, with dynamic AI-enabled goals and field tips, into the tools for field teams to manage their day-to-day operations.
“By partnering with ZS, we can provide our sales associates with the right insights to meet our customers’ needs and provide timely, tailored solutions for meaningful solutions,” said Patrik Jonsson, senior vice president and president of Lilly Immunology and Lilly USA and the Chief Director. “Using an agile approach that helps us find healthcare providers where they have the right information, we will take our commitment and customer satisfaction to the next level.”
ZS is the first in the industry to provide dynamic segmentation capabilities at this scale with this analytical sophistication and deliver those capabilities directly through the customer’s existing customer engagement system. ZS customers have already begun to realize the benefits of using ZAIDYN Field Insights, including increased use of information, identification of new caregivers, and significant time savings for field staff.
“Sales teams can now listen better and respond to customer needs in the right way, at the right time, with the right message, and through the right channel,” said Maria Kliatchko, CEO and Head of Product Customer Service at ZS. “They can quickly adapt their targeting approach to changing market conditions and physician and patient needs.”