Evergent, the CRM innovator that provides flexible monetization tools for B2B and direct-to-consumer businesses, today announced a partnership with Astro, Malaysia’s leading content and Entertainment Company. Through the agreement, Astro will use Evergent’s customer management and monetization tools to support subscription registration and management for its new streaming service, sooka. Sooka offers free content with advertising and subscription services and combines live international sports programs with popular Malaysian drama and entertainment programs.
Astro is the most widely used entertainment company among Malaysia’s population of over 30 million people, serving 74% of Malaysia’s television houses. The company is committed to entertaining and informing its customers and is responsible for commissioning and producing over 9,000 hours of original content per year. Sooka, the streaming service recently launched by Astro, is the first platform in Malaysia to host global sports streams on mobile devices around the world, including the recent UEFA Euro 2020 tournament and the Tokyo 2020 Olympic Games.
Serving subscribers in 175 countries, Evergent offers flexible customer management and monetization solutions for media and telecommunications providers. In today’s highly competitive entertainment landscape, media companies must compete on the quality of their content and the value they deliver to customers; Evergent enables content providers to quickly test and implement new monetization strategies to find the most effective and customer-friendly business models.
Astro’s mission is to provide Malaysians with fun and informative content and reach as many customers as possible through the most popular platforms and devices. Our partnership with Evergent now allows us to offer more pricing options for our new Sooka streaming platform while retaining the ability to unlock new business opportunities as we expand the service. As a result, our customers can choose the pricing model and payment methods that best suit their needs, so Malaysians can enjoy premium content and live sports anytime, anywhere,” said Euan Smith, CEO of TV and director of group operations at Astro.
“Evergent’s global partnerships allow us to partner with the most innovative media and entertainment companies in any country or region. Astro is the entertainment market leader in Malaysia and a leader in Southeast Asia and we are proud to help them expand Expand through the launch of sooka,” said Vijay Sajja, founder and CEO of Evergent. “Astro’s new flexible monetization options, powered by industry-leading Evergent technology, will make premium content more accessible to millions of Malaysians.”