Email Marketing Leader Litmus Announces Adobe Journey Optimizer

Litmus, the leader in email marketing, today announced its integration with Adobe Journey Optimizer. The Adobe Experience Cloud app, originally built on the Adobe Experience Platform, is a B2C-focused omnichannel marketing tool to orchestrate and deliver personalized, connected customer experiences.

According to the Litmus Report, 2020 State of Email, Fall Edition, 60% of companies have four or more people involved in email review and approval – an increase of 52% from the previous year – and, as a result, 50 % of marketers indicated that optimizing their email workflow is a priority. Now, with Litmus Email Previews integrated with Adobe Journey Optimizer, users can test emails as they create them, bringing great, error-free email experiences to market faster. Marketers can also use Litmus engagement intelligence to drive email campaign success and ROI. Using this integration and all the tools in the Litmus solution, users can optimize content and their overall marketing strategy so that their messages resonate better and create meaningful connections with subscribers.

“Testing each email is key to creating a unique customer experience. To meet the ever-changing needs of consumers and evolving needs, marketers must be equipped with the resources to research, test and collaborate effectively and properly across internal platforms and teams,” said Melissa Sargeant, CMO at Litmus With Adobe Journey Optimizer, it gives marketers everything they need to streamline and streamline their email development and testing processes so they can focus on delivering email campaigns that still add value.

Marketers using the Litmus Email Preview app and Adobe Journey Optimizer can access real-time previews across more than 100 email clients and devices without leaving the email designer. It allows creators to effectively review and approve email campaigns, instantly improve teamwork, and spend time reviewing and approving emails. Adobe Journey Optimizer users also have access to additional in-depth Litmus email testing, robust proof of review and approval, and essential security features, ensuring email success while protecting customer and business data. In addition, this integration gives Litmus users access to deeper customer insights and analytics, improving their overall email marketing strategy and ROI.

“At Adobe, we are committed to helping marketers deliver exceptional customer experiences,” said Sundeep Parsa, vice president of products, Customer Journey Management, Adobe. “The integration with Litmus provides marketers with a holistic customer journey platform, enabling them to quickly streamline email testing and development processes while increasing consumer privacy.”