Building on a decade of investment in Intelligent Access EDGE and Revenue EDGE platforms to deliver an unprecedented pace of broadband innovation, Calix, Inc. at its ConneXions conference in Las Vegas, HubSpot is the ultimate in the integration of marketing technology. . (Marketing in the cloud). Calix’s integration with HubSpot, a leading CRM platform for large-scale businesses, allows broadband service providers (BSPs) of all sizes to take advantage of valuable tools like email, landing pages, social advertising, digital and data directly from the Marketing Cloud. This comprehensive marketing automation makes it even easier for broadband marketers to develop and deploy targeted omnichannel marketing campaigns that excite subscribers while increasing their ROI (return on investment).
This Revenue EDGE enhancement will further enhance the main features of the Marketing Cloud, which already includes integrations with Mailchimp and Facebook. By combining Marketing Cloud’s broadband industry-specific data with HubSpot’s winning inbound marketing methodology, BSPs can build scalable, world-class marketing teams that:
- Streamline business processes with marketing automation. This integration makes it easier than ever for broadband marketers to adopt the latest digital marketing strategies. The ability to automate the end-to-end marketing process with Marketing Cloud enables BSPs of all sizes to leverage advanced behavioral insights in real-time. This will help them market smarter and earn incredible ROI so they can increase the value of every dollar invested in marketing campaigns.
- Delight subscribers with personalized offers across all channels. HubSpot is a complete CRM platform optimized for inbound marketing. Marketers who use their proprietary email automation platform in conjunction with the Marketing Cloud can automate and deploy custom campaigns to enrich audiences based on specific events and behaviors, such as frequently used threshold crossings. These features will eventually be expanded to include data from other aspects of the HubSpot platform, such as landing pages, social media, digital advertising, and incentive campaigns.
- Increase ROI and optimize marketing campaigns with actionable information. Campaign performance monitoring in Marketing Cloud provides real-time end-to-end visibility of key HubSpot platform’s performance metrics such as open rates, clicks, cancels, and bounce rates. This seamless report gives marketers the data and flexibility to track and optimize their marketing campaigns and increase ROI.
“With the combined capabilities of Calix Marketing Cloud and HubSpot, we can deliver simpler omnichannel marketing campaigns that excite our customers, strengthen our brand and grow our business,” said John Hill, GVTC e-commerce and communications manager. “We are focused on providing new and exciting experiences for our customers and this integration will make the work of our marketing team much easier. They will be able to streamline marketing processes so they can focus on more strategic initiatives, optimize resources, and increase efficiency. With Calix, we are confident that we can deliver world-class marketing campaigns that will help us compete and win in a highly competitive environment. “
Calix Marketing Cloud is the only marketing platform designed specifically for the BSP marketer that leverages industry-specific broadband context and behavioral data. Marketing Cloud uses built-in intelligence and machine learning to streamline processes and generate hyper-targeted audiences and segments that enable relevantly, targeted, and event-based communications to inspire subscribers.
Calix, Inc. Calix software and cloud platforms empower service providers of all sizes to innovate and transform. Our customers use real-time data and insights from Calix platforms to streamline their business and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue create more value for your business and communities. This is Calix’s mission; to enable broadband service providers of all sizes to simplify, promote and grow.