Productsup, a leader in commercial integration, today announces the launch of a new platform to combat commercial anarchy, a term that Productsup invents to address the challenges businesses face in the increasingly complex paths between products, services, and consumers management address, describe.
Global e-commerce retail sales reached $ 4.2 billion in 2020 alone and are expected to reach $ 5.2 billion by 2022. But trade anarchy now threatens buyer-seller relationships, resulting in confusing and confusing interactions. marketing and retail channels.
‘The relationship between online platforms and businesses has shifted from coexistence to competition. The situation is getting worse every day as many factors converge, “says Marcel Hollerbach, Director of Innovation at Productsup. Surveys * report that 94% of sellers believe they are competing with the large-scale platforms they need to reach their buyers digitally and only one in seven trusts the data they receive from the platforms. ”
Resolving the expansion of digital and influencers
Manufacturers, brands, retailers, and service providers are juggling different multi-channel business-to-business (B2B), business-to-consumer (B2C), and direct-to-consumer (D2C) processes to pave the way for management between products, services, and consumers. A survey * among chief digital officers and board members shows that the impact of chaos across the digital channel and the expansion of influencers is the key issue. Solving this problem is a major management challenge.
“Trade anarchy is, of course, the biggest challenge we face in establishing a strong and successful e-commerce offering,” said Margit Gosau, CEO of SPORT2000, one of the largest independent sports articles. 3,800 stores in more than 20 countries. “More specifically, it’s the complexity of processes, data, resources, and channels that we need to reconcile to meet the needs of today’s customers in omnichannel retail.”
To date, many businesses have taken a step-by-step approach to manage these complex systems. Optimizing a feed here, a product description there, but the optimization alone does not help, it only contributes to the chaos. The survey * also shows that product information is typically handled by an average of four systems in each organization. The lack of integration of these systems to successfully collect, optimize, contextualize and distribute product content means that the value chains of the global product information cannot be managed in real-time, that fast sales opportunities are lost and that data is lost. The trademark with buyers is damaged.
Take advantage of the complexity and change with the Productsup platform
The Productsup team gained experience from large enterprises software companies such as Siebel, IBM, Oracle, HP, TIBCO, Informatica, and Qlik to provide the world’s first platform for value chain management of product information. The Productsup platform is trusted by more than 900 global brands, such as IKEA, Sephora, and ALDI, across more than 2500 marketing and retail channels, and handles more monthly data requests than Google’s consumer search service.
“Productsup aims to create scalable, high-performance campaigns in all markets, redefining products, brands, and service experiences, giving control over the anarchy of trade,” says Hollerbach. ‘It also includes a sophisticated range of modules and features designed to help brands, retailers, and service providers reach more customers and maximize sales. “
The Productsup platform offers a single solution to effectively manage the value chains of product information and their constant feedback loops, allowing manufacturers, brands, retailers, and service providers to adjust their complexity and constant change to their advantage. Using Productsup, digital heads and their teams can take ownership without coding, but with complete transparency and compliance with data across all value chains.