Product marketing alliance continues with dual business education with the acquisition of follow-up media

Product Marketing Alliance (PMA), the world’s largest community of product marketers, acquired Sequel Media as part of its plans to expand its educational empire.

Since PMA first entered the scene in 2019, PMA has established itself as a platform for ongoing professional development for thousands of product marketers around the world, attracting organizations such as Salesforce, HubSpot, Microsoft, and more.

Sequel Media is a face-to-face business opportunity that allows businesses to grow in rapidly changing markets. The Summit series – Product Marketing World, Sales Enablement World, Product -Led World, and AI Accelerator Summit – travels the world bringing the best personal opportunities to these communities, bringing together experts everywhere.

Combining Sequel’s range of dominant market opportunities with PMA’s established community and educational offerings was a great idea for the company and ushered in an incredibly exciting and thriving hybrid model; Live, Live, and Online and OnDemand opportunities for your communities.

PMA’s acquisition of Sequel Media allows the organization’s education arm to accelerate the pace of its accredited courses, members, and school programs while continuing to provide global opportunities, relevant reporting, and thriving communities.

The acquisition also marks the birth of The Alliance.

Home of the PMA Community Portfolio (Sales Enablement Collective, Product-Led Alliance, Future of SaaS, AIAI Accelerator Institute, Customer Success Collective, B2B Marketing Alliance, and CMO Alliance) the professional development platform for high-growth organizations and individuals around the world.

Richard King, Founder, and CEO of Product Marketing Alliance said: “The acquisition of Sequel Media was an obvious and natural choice for us. PMA has experienced an incredibly sharp growth curve over the past two years and should continue…

“We are delighted to have Sequel’s range of established and on-demand in-person events now under our responsibility and are already working on many plans to customize our digital education offerings. Stay tuned in this space.”

Josie King, founder, and CEO of Sequel Media said: “The Sequel Media team is pleased to join forces with the PMA.

“Content and community have always been at the heart of both organizations and we have a shared vision of what a truly community-based approach should look like. A key growth engine will continue to add value, authority, and leadership through our community capabilities and educational programs.

“We are on the cusp of something special and, working together and creating the Alliance, we are accelerating our shared mission to empower high-growth groups to access the education, content, and community that individuals and businesses provide. To help grow”.

The Product Marketing Alliance was founded in February 2019 to bring together product marketers from around the world. And it just happened. Since its launch, it has brought together more than 40,000 enthusiasts from the United States to Russia, from Greece to Germany, from England to Australia. All with one common goal: to drive demand, adoption, and overall success for your products.