Performance Marketing Leader Reprise Appoints Glen Conybeare

Reprise, performance marketing and e-commerce agency of IPG Mediabrands (NYSE: IPG), today announced the appointment of Glen Conybeare as global president of Reprise Commerce. The business unit dedicated to e-commerce at Reprise Digital was launched in late 2020 and, despite the uncertainties of the economy in general, it has grown significantly. This newly created role builds on Reprise Commerce’s vision to become an agency of choice for clients around the world, driving leadership in corporate business units.

Reprise has built a solid reputation for managing billions of dollars spent on media arts, such as search and social media while creating experiences and content versions for some of the most popular brands in the world. The agency’s roots in paid search and SEO laid the foundation for a thriving art of e-commerce and eventually the founding of Reprise Commerce. Reprise Commerce is expected to continue to grow as a holistic offering, with significant double-digit growth in 2022, following strong growth in 2021.

“During the first half of 2021, Reprise Commerce quickly attracted new business and leading talent to support our incredible growth rate, including taking on 50 new employees and onboarding 20 new customers worldwide. We believe this growth expresses the value we offer as a partner agency and the culture we have as an employer of choice. I’ve known Glen for several years, ever since his Stickyeyes agency joined our UK Reprise network, driving our overall proposition. He’s a proven leader whose experience and business leaders will help us achieve even more,” said Dimitri Maex, Reprise’s global CEO.

Conybeare added: “I am delighted to face this new challenge. Reprise Commerce is progressing at a pace that we don’t often see in-network agencies and that makes me very excited. We innovate in proportion to our growth, ensuring that the service we provide to our business customers is truly world-class. In addition, we continue to invest in the business, both from a technological and a people perspective. We’ll be opening up several global features in the coming days. “

Reprise Commerce shares the same DNA as Reprise, with a fanatical focus on customer flow. Mapping end-to-end customer journeys are critical to designing strategic solutions. This competitive offering goes beyond multimedia solutions to embed the SEO / CRO / UX site experience into consumer direct sites, marketplaces, and e-commerce, and, of course, content. Whether it’s Amazon A+ product detail pages, branded stores, or exciting creative products, Reprise Commerce is well suited to helping customers increase sales and maximize profitability.