Patron Technology Partners with Event Marketing Platform

Patron Technology, the technology opportunity solution that is redefining the industry, today announces a new partnership with the all-in-one marketing platform for the Audience Republic. The partnership aims to enable thousands of Patron Technology customers to use Audience Republic’s powerful set of marketing tools tailored to event organizers.

“We’re giving event organizers a way to use their data so they can sell more tickets,” says Brian Arnone, revenue director for the Audience Republic. “This is critical in a world where organizers rely less on social media and paid advertising to promote ticket sales.”

With Audience Republic pre-registration, waiting lists, and competition products, event organizers using Patron Technology’s corporate ticketing product ShowClix now have the opportunity to significantly increase ticket sales and brand recognition, as well as what other more traditional marketing platforms can offer. By increasing word-of-mouth promotion and building a loyal audience, ShowClix users can expect more effective marketing campaigns and a new stream of rich and valuable data.

“Providing a more effective way for event organizers to promote their events through existing personal fan networks is an area where many event ticketing partners fail,” said Amy Mrazek, vice president of marketing at Patron Technology. “In the ever-changing digital marketing landscape, we are constantly looking for ways to help our event organizers optimize their promotional efforts and effectively sell their opportunities. That’s why this partnership with the Audience Republic is so important. “

One technique Audience Republic uses to leverage powerful word of mouth is gamification. Ticket buyers can earn points for inviting friends, brand accounts, and joining fan clubs or email lists, with top scorers unlocking rewards. In addition to this uniquely playful approach, Event CRM serves as a hub for organizers to collect sales and customer data from the platforms they already use. There, they can leverage their data through a platform tailored to the events industry, with powerful audience insights, analytics, segmentation, email marketing, text messaging, and ad network integrations.

Integration with Patron Technology’s ShowClix product means event organizations of all sizes have access to marketing resources for opportunities far ahead of the industry curve. When organizers link their ShowClix account to the Audience Republic, all of their past and future events are automatically synced, along with ticket sales and attendee data. Organizers can then segment this data to engage their audience directly through targeted messages and ads, making it easier to make sure the right message reaches the right people every time.

‘What was missing in the industry for a long time is a real Event CRM. CRM platforms have been around for decades, but event organizers have specific needs and have to deal with less ideal tools,” Arnone recalls. “Patron Technology and the Audience Republic share a commitment to change it and bring real innovation to event organizers.”