Nielsen and Meredith Corporation announced today that they have reached a multi-year extension agreement for local television viewing experience. The contract includes a range of hearing measurement and analysis services at all Meredith local stations, including Scarborough. Scarborough will provide detailed consumer behavior data across more than 2,000 categories on local shopping, product purchases, lifestyle, and media usage to give Meredith a comprehensive view of the local market by consumers.
“We are delighted to continue our long-standing relationship with Meredith Broadcast Group,” said Catherine Herkovic, CEO, EPP, Nielsen Local TV. “Meredith continues to be a leader for local advertisers seeking innovative solutions to reach large audiences. Our alliance with Meredith will use Nielsen’s unique suite of measurement services to establish a cross-platform currency to advance their trading strategies. committed to actively working with Meredith must ensure the company has the tools it needs to achieve its business objectives and deliver value and results to advertisers.”
“We are excited to continue our relationship as a trusted business partner,” said Doug Lowe, Executive Vice President, Broadcast Group, Meredith Corporation. “ability to provide verified viewing and usage data supports our company’s commitment to better serving local and national advertising customers. We look forward to our continued success with Nielsen. “
local TV metrics include traditional cable, satellite, and OTA viewing, as well as the growing number of viewers accessing linear content streams transmitted through virtual providers. By combining Nielsen’s local TV panels with return path data, Meredith customers can securely activate and measure local media purchases. Nielsen reports visualization on multiple devices and is the only measurement company to provide direct measurements of people, including Outdoor Incremental Audience (OOH) in select markets through Portable People Meter (PPM).