MD Financial chooses ReachStack to strengthen its personalized content marketing program.

ReachStack has announced that it has been acquired by MD Financial Management Inc. (MD) was chosen to enable the next generation of personal MD customer communication, engagement and growth initiatives.

MD, a recognized leader in data-driven customer communications and content marketing in the wealth management industry, has partnered with ReachStack to accelerate the use of customers’ information about their interests and needs to effectively personalize the most relevant interactions and customers, delivery.

By leveraging ReachStack’s next-generation automated content tracking, analytics, and delivery platform in its highly successful customer communications and content program, MD will be able to effectively scale the business impact it sees with the use of personalized communications and service experiences to increase customer engagement. , satisfaction and referrals to your advisors.

“We are proud of the impact our content programs have on our clients and consultants. As we evolve our program to deliver even more personalized and impactful content to each customer based on their unique needs and interests, ReachStack’s customer profile, content matching, and automation capabilities will play a critical role in our success. ~ Shawna Dennis, vice president, marketing and communications, chief executive officer of financial management

“Shawna and her teams are innovative thinkers and pioneers in using data to maximize the business impact of their content and communications investments. We are excited to work with your team on this initiative.” ~ Brendan Kenalty, CMO and Partner, ReachStack.