LeadPost, a Missouri-based startup, releases a new B2B lead generation tool

Starting LeadPost from St. Louis introduces a new software offering. LeadPost designed LeadPost for Business to help B2B companies increase their revenue. Like its B2C predecessor, the software will identify and redirect anonymous visitors to the site.

The first website visitor identification software solution is at the service of e-commerce companies. It now offers B2B companies a similar solution designed to meet their needs.

LeadPost co-founders Eric Castelli and Tim Kastner began discussing the idea in 2021. Castelli said work on the new tool began after repeated inquiries from customers.

“Our customers have achieved excellent returns with our B2C product. And many of them started asking for B2B data,” Castelli said. We looked at the competition and saw an opportunity to improve the tools available.”

This improvement comes in the form of data enhancements. These improvements make it easier to identify and contact site visitors.

Tools like LeadFeeder and LeadForensics only give users company names. Your software identifies companies whose employees visit your users’ websites.

But Kastner says this approach makes it difficult for users to determine whom to contact.

LeadPost makes it easy to identify the right employee. It also shares contact information for anonymous visitors it identifies.

“Salesmen and sellers were tired of guessing,” Kastner said. “So we developed this product to solve this problem.”