Helcim launches a direct marketing campaign to show entrepreneurs that change is easier than they think

Days after closing a series of $16 million capital increases, Helcim is launching a bold and tongue-in-cheek marketing campaign to generate brand awareness among small business owners. Created by Jeff Merkel, Marketing Manager, and Chris Reid, Digital Media Leader, the campaign consists of video patches and a mix of paid and proprietary strategic channels.

Many small business owners say they want to cancel their payment processing contracts but don’t know where to start. The feeling of being stuck paying for old technology or stuck in a multi-year legacy contract is a struggle the Helcim team has heard reverberate with dealers looking to switch suppliers or look for better options.

“For a merchant, payments are often just another business necessity – another bill to be paid at the end of the month with the rent, phone bill, or ISP. They don’t know that there is a radical way accept payments,” explains Jeff Merkel, marketing manager. “The purpose of this campaign is to address our fear of change, to let it go. With the fear of being overly dramatized, we show that it is often not as difficult as we think.”

Founder and CEO Nic Beique shares: “Helcim is a payments company that puts merchants first and that means doing the right thing like not blocking merchants from contracts and getting some of the most transparent pricing in the industry. ” a fun and recognizable brand, this campaign allows us to show that we understand what marketers are going through while making fun of the industry. †

Helcim resumed in June 2021 with the bold mission to become the world’s most beloved payments company. In addition to this mission statement, visual branding has been included to help the company fulfill its mission by making the brand more accessible, accessible, and user-friendly – ​​the opposite of its legacy competitors.