B2B Marketing Chooses SpotMe as Its Exclusive Event Technology Partner for 2022

B2B Marketing is an annual market definition conference program powered by SpotMe, a marketing platform for B2B events including Martechopia on March 23 and Ignite UK on July 6, 2022.

SpotMe, a leading provider of B2B event marketing platforms, a leading resource for B2B marketers, announced that SpotMe will be the only event technology used for their flagship events in 2022.

With over 2 million users a year, SpotMe is the B2B opportunity marketing platform with the tools and manufacturing to help leading pharmaceutical brands, professional services, and innovative technologies build extraordinary relationships. SpotMe customers use the platform to create a consistent, responsive, and always-on experience for their customers and goals while collecting data to help profile audiences and identify purchase intent.

As a trusted advisor to B2B marketers, it helps brands expand their reach, connect with their target audience and lead the pipeline. One of the main pillars of this support is the organization of events, such as the “Ignite” and “Martechopedia” conferences, where marketing leaders from the most varied sectors meet, advise, listen to their colleagues and make strategic decisions. B2B has a community of over 100,000 social media marketing experts.

“Both SpotMe work with the best brands in the world, so the strategic partnership is a natural choice,” said Pierre Metrailler, CEO of SpotMe. “We are delighted to have been selected as a strategic partner by B2B. We both share the same goal: to help B2B companies build amazing customer relationships and effective marketing machines.”

Joel Harrison, editor-in-chief and co-founder, said: “Partnering with SpotMe gives us confidence that we can provide our community with a consistent, high-quality experience at our major events, whatever they may be on-site, access our online content, or both. Digital has become marketers’ best asset; we are happy to offer them this experience on a leading platform like SpotMe.”