B2B Distributor Partners with Optimizely and Bridgeline to Optimize Website Search

Bridgeline Digital, Inc., a provider of cloud-based marketing technology software, announced that its partnership with Optimizely continues to monetize another B2B distribution customer.

A large wholesale distributor purchased a $40,000 Hawksearch license from Bridgeline. This joint Bridgeline and Optimizely customer will implement the recently announced search integration for third-party websites on the Optimizely platform.

Hawksearch partnered with Optimizely in November 2021 to launch the first turnkey search engine fully integrated into the Optimizely B2B Commerce Admin Console, available to thousands of Optimizely B2B users. Users can easily select Hawksearch with the click of a button from Optimizely Market, making the onboarding process easier.

This win follows a series of agreements with wholesalers, distributors, suppliers, and manufacturers as Hawksearch’s advanced features designed for high SKU B2B environments continue to increase conversion and average order value for large customers. The distributor will use Hawksearch to enhance its e-commerce site for its ability to understand complex, industry-specific searches, unit conversion, navigation, and recommendations.

Ari Kahn, CEO of Bridgeline, said: “Optimizely was quick to distinguish Hawksearch as a leader in the B2B search space and decided to partner with us to deliver the industry’s first key to Commerce Cloud. The first joint client is our latest plugin and we can’t wait to see them grow with our pre-integrated AI-powered search solution.”