ActionIQ, the leading enterprise data platform (CDP), today launched a B2B edition of its platform. As B2B shoppers increasingly behave like B2C consumers who expect digital-first choice, self-service, and the ability to communicate across many channels, ActionIQ B2B CDP enables B2B companies to create great opportunities for their customers.
ActionIQ B2B CDP uses all known and anonymous customer and account data to create a 360-degree view of the customer that powers a highly effective and personalized customer experience. The vision the new solution provides will enable B2B companies to execute account-based marketing (ABM) and account prospecting, conversion, and integration, as well as more effective account growth and retention programs.
The advanced features of ActionIQ B2B CDP include:
- B2B data partnerships to increase account intelligence
- B2B data model to map and analyze users into their profiles, behaviors, and account sizes
- Self-service user interface to democratize experience analysis, modeling, and orchestration
- Integrations of B2B marketing technologies, including ABM and product analytics tools
ActionIQ B2B CDP runs on InfiniteCompute, ActionIQ’s industry-leading proprietary data infrastructure that delivers unlimited computing power.
“As we see in the B2C world, the goal is to generate B2B brands with more consistent and relevant customer experiences,” said Justin DeBrabant, vice president of ActionIQ. However, B2B companies face unique challenges, notably the complexity of the typical B2B data model with multiple identity hierarchies and the need to drive intelligence and activation within and across these different identities. ActionIQ B2B CDP addresses these needs, providing a modern step to the customer experience. “