On-Demand | 30 minutes
- The impact of Apple and Google privacy and identity updates on marketers
- How Gartner Guides CMOs and Digital Marketing Managers
- Build a resilient advertising strategy to navigate continuous and overlapping changes
Your advertising strategy should be to drive high-quality traffic to your website and collect leads. These prompts are fed with an omnichannel workflow.
Fail. A poorly thought-out advertising strategy is doomed to fail. While it’s hard to admit, you’re not the first to fall prey to a bad advertising strategy and you won’t be the last.
Perhaps more companies should have listened to John Wanamaker, a 19th-century American merchant, who said, “I know half of my advertising dollars go to waste… The problem is… I don’t know which half. “