Digital & Social Media Marketing

Many people use digital marketing and social media marketing interchangeably. They believe that digital marketing is involved across multiple social media platforms, but it’s just a part of it.

Digital marketing is an umbrella term that covers all types of marketing activities that a brand performs digitally, online and offline, to promote its services or products. Social media marketing, on the other hand, is one of the digital media marketing channels. It involves marketing on social media platforms like Facebook, Instagram, Twitter, etc.

Social media marketing is just one aspect of digital marketing. Social media channels like Facebook, Twitter, Instagram, YouTube, Goggle+, Snapchat, etc. are used to market your products, services, or brands. This often includes communicating with your target audience, researching, finding industry influencers, posting new and unique content, running contests, and using a variety of other ways to bring different things to the audience’s attention.

This will help attendees understand the importance of digital marketing in the new millennium. This answers questions like: When can we use social media for a company’s marketing needs? How to use the power of technology to communicate with consumers and improve customer relationships?

Key points of discussion

  • Understanding marketing concepts
  • relevance of digital marketing
  • precautions to be taken in social media marketing
  • How to use digital and regular marketing tools effectively?

Who should attend

Marketing, digital marketing, social media marketing, IT marketing