On-Demand | 1 hour
- Define the scope of innovation in your marketing organization
- Understand the difference between transformative innovation and optimization
- Build a balanced marketing innovation program that delivers short-term gains with long-term transformations
Innovation is now an indispensable skill that allows marketers to adapt to a changing environment. However, innovation is complex, with disagreements about what it means and how to manage it in marketing. In this additional webinar, learn what innovation means to market leaders and the importance of achieving these programs. You’ll gain insight into the two forms of innovation, transformation, and optimization, and learn how to create a marketing innovation program that balances risk and reward.