Align Your Marketing Strategy to 2021’s Changing Consumer Behaviors

On-Demand | 1 hour

Discussion Topics:

  • Respond to consumer behavior and perceptions that have changed in the past year
  • What changes in behavior and perceptions fit in with broader and more longitudinal changes in consumers
  • Use consumer information to plan for a post-COVID future

Due to the COVID-19 pandemic, words like “unprecedented” have become commonplace. While much of the past year has certainly qualified as unprecedented, if you see 2020 as a unique place, your ‘post-COVID’ consumer strategy and landscape will lose focus. The hard truth is that, in many ways, the pandemic has exacerbated existing challenges and accelerated the continued adoption of consumer behaviors, attitudes, and trends. This additional webinar builds on Gartner data to help marketers understand not only what is changing or changing for consumers, but also what changes happened long before COVID became a reality and what it means for consumers marketing experts’ future post-COVID.