Theory, Functionalism, & the Secrets Behind 100,000 Demand Generation Campaigns

Oct 19, 2:30 pm IST

About this webinar

Demand generation is the construction of processes, shaped by behavior and reinforced by reasonableness. It’s the complex web of content creation, writing, product positioning, and competitive comparison. Sprinkle the lack of budget/deadline/content/patience and convenience and you have a campaign!

In the correct (and practical) model of demand generation, functionalism and theory have their place. It’s the combination of the two that leads to real success. In this webinar, Byrony Seifert, demand generation specialist and vice president of marketing and product delivery at TechTarget, discusses the intersection of theory and functionalism and the secrets he uncovered while running more than 100,000 demand campaigns.

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