An Introduction to the Marketing Mix

Wed, 18 May 2022

15:30 – 16:30 IST

Presented by Charlotte Fuller, Chief Marketing Consultant at Hasler; This informative and engaging webinar will take you through an introduction to the marketing mix through the 4P.

The term “marketing mix” is a basic business model, historically focused on product, price, location, and promotion. The marketing mix is ​​defined as a set of marketing tools that a company uses to pursue its marketing objectives in the target market.

The four Ps of marketing are the main elements involved in marketing goods or services and they interact significantly with each other. Taking all of these elements into consideration is one way to approach a holistic marketing strategy. During the webinar, you will also work with your 4Ps marketing model and apply that to your business model.


  • The importance of marketing
  • The marketing mix
  • The 4 Ps of Marketing
  • Spreadsheet: apply to your business model
  • The 7 Ps

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