Tue, Jan 31, 2023, · 11:30 PM | IST About  A top priority for marketers is to increase email responses from their customers and reduce unsubscribe rates, but in order to be successful, they need data to help personalize messaging with information on past purchase behavior, inquiries, and engagement. Join Salesforce in a live webinar […]

February 1, 2023 — 12:00 PM ET Great B2B Buyer Persona templates combine internal and external insights into your prospects’ unique needs. You can then meet those needs with your targeted marketing messages. In Session 1, you’ll learn to research your existing customers to understand them and identify their pain points. Join us to learn: […]

Thu, Feb 2, 2023, · 11:30 PM About  The concept of the funnel is so fundamental to digital marketing, it’s hard to imagine a world where it doesn’t serve as the go-to metaphor for lead generation and capture. There’s only one problem: it doesn’t fit with the way real humans engage with information on today’s […]

  Wednesday, February 15, 2023, at 2 pm ET Before you launch your next marketing campaign, wouldn’t it help to have an expectation for how much traffic and revenue you’ll bring in? After all, why promote a product or service without first understanding its market potential? Having the ability to estimate your ROI is key […]

February 16, 2023, | 8:30 p.m. IST Chief marketing officers (CMOs) are under more pressure than ever to prove marketing’s value as economic uncertainty encourages organizations to reconsider budget assumptions and priorities. As volatility continues, it is essential CMOs have the tools to quantify how marketing supports sales growth, customer retention, and customer experience. But proving […]

February 17, 2023, | 9:30 p.m. IST Recent shifts in customer behavior, economic conditions, and board expectations have caused CMOs to go all in on the pursuit of operational excellence. The Gartner 2022 Marketing Operations Survey shows that 94% of marketing organizations have established or are establishing a formal pursuit of marketing operational excellence. Enabling continuous […]

February 28, 2023, | 9:30 p.m. IST Despite 2022 having fewer lockdowns than in prior years, supply chain issues, inflationary pressures, and talent shortages hit most retail categories, making consistent growth difficult to attain. Economic headwinds are expected to remain in 2023, which will force retail marketers to double down on digital marketing best practices to […]