What is MarTech

Marketing technology, also known as MarTech, describes a set of software and tools that help you achieve your marketing goals. When a marketing team uses a group of marketing technologies, this is known as a marketing technology stack. MarTech has become a major player in digital marketing campaigns, but it can also be used to […]

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Marketing Automation: What you’re missing in your MarTech tool

Marketing automation involves using software to automate marketing activities. Many marketing departments automate repetitive tasks, such as email marketing, social media serving, and even advertising campaigns, not only for effectiveness but also to provide a more personalized experience for their customers. Marketing automation technology simplifies these tasks. At best, marketing automation is a combination of […]

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