After employees’ salaries, marketing is often the biggest expense for most companies. As a business owner or marketer, do you want to make sure your marketing money is spent as productively as possible? Yes, me too. But what usually happens is that most companies try different marketing tactics without a clear plan and have little […]

Marketing technology, also known as MarTech, describes a set of software and tools that help you achieve your marketing goals. When a marketing team uses a group of marketing technologies, this is known as a marketing technology stack. MarTech has become a major player in digital marketing campaigns, but it can also be used to […]

Marketing automation involves using software to automate marketing activities. Many marketing departments automate repetitive tasks, such as email marketing, social media serving, and even advertising campaigns, not only for effectiveness but also to provide a more personalized experience for their customers. Marketing automation technology simplifies these tasks. At best, marketing automation is a combination of […]

If you’ve been in the marketing world for more than five minutes, you’ve probably heard the terms “Adtech” and Martech. “Sometimes you’ve heard these words mixed up. Believe it or not, adtech and martech are different from each other. Of course, the differences are small, but understanding these nuances will help you choose the best […]