More and more publishers are looking to a technology from Google that has been proposed as a way to speed up the download of web pages to mobile devices and improve their appearance on smartphone screens. Moving away from Google’s Accelerated Mobile Pages (AMP) can give marketers more flexibility in the types of ads they […]

The COVID-19 pandemic has brought a monumental shift from traditional marketing methods to digital marketing. The market is mainly driven by the FMCG, retail, and CPG segments. Once the pandemic situation is under control, the rapid expansion of digital marketing can stabilize. However, significantly higher growth in revenue usage in the digital space is expected. […]

McKinsey & Company’s latest Global B2B Pulse shows that after two years of near-relentless business disruption, the consumerization of B2B commerce began as companies flexed their omnichannel strength to move at the speed of their customers. B2B customers are adopting shopping habits from the B2C space, rewarding personalization and omnichannel experiences with high-quality self-service, remote […]

Marketers looking for scalability and visibility can now find both more easily, thanks to a new partnership between Bombora, the leading provider of intent data for B2B sales and marketing, and Bidtellect, the performance-oriented DSP specializing in contextual optimization. , the companies announced today. The partnership establishes a cookie-free solution through Bombora’s proprietary Company Surge® […]