McKinsey & Company’s Global B2B Pulse Unveils the New Growth Equation

McKinsey & Company’s latest Global B2B Pulse shows that after two years of near-relentless business disruption, the consumerization of B2B commerce began as companies flexed their omnichannel strength to move at the speed of their customers. B2B customers are adopting shopping habits from the B2C space, rewarding personalization and omnichannel experiences with high-quality self-service, remote […]

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Bombora and Bidtellect work with the first cookie-free B2B solution on the market, expanding the cookie-free offer

Marketers looking for scalability and visibility can now find both more easily, thanks to a new partnership between Bombora, the leading provider of intent data for B2B sales and marketing, and Bidtellect, the performance-oriented DSP specializing in contextual optimization. , the companies announced today. The partnership establishes a cookie-free solution through Bombora’s proprietary Company Surge® […]

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