People often have a lot of doubts about Facebook’s different advertising methods and their strengths and weaknesses. By choosing the right path, companies can find a cost-effective way to market their organization while providing a significant return on investment. If you have a business page on Facebook, you will no doubt recognize that Facebook offers […]

Delivering customer satisfaction and promoting customer loyalty is critical in business-to-business (B2B) and business-to-consumer (B2C) companies. Successful manufacturers and wholesale distributors are finding that Enterprise Resource Planning (ERP) systems help generate positive customer interactions, create competitive advantage and build loyalty over time. This is even more important in light of competitors like Amazon, which have […]

Marketing automation is something that seems scary and robotic to many companies, but it isn’t. Marketing automation lets you market efficiently and effectively across multiple channels by automating repetitive tasks. That’s why more than 84% of top entrepreneurs have used or plan to use marketing. Marketing automation will improve your business in several ways, including […]

As governments gradually lift pandemic-induced restrictions and begin to reopen marketing operations, there is a sense that we are about to get back to “normal”. This is unlikely. In fact, during the months of blockage and isolation, we wrote a new future. Reimagining marketing This has important implications for marketers looking to build lasting relationships […]

Email marketing is one of our main revenue-generating channels and we know the same applies to others. Email marketing is 40 times more effective in gaining new customers than social channels like Facebook or Twitter. When it comes to increase repeat business, focus on building your list from the ground up with high-quality tips and […]

Marketers today track many metrics to better understand their audiences and customers. It’s hard to understand what all these clicks, downloads and conversions mean for your current and future campaigns, let alone translate this data to show how your priorities follow a broader marketing strategy. But when it comes to logging into your CMO, be […]

Email marketing is effective and profitable, with an average ROI of 3,800%, which equates to a return of $38 for every $1 spent. This applies to any type of business, industry, product, or service. Email campaigns are useful at all stages of the customer lifecycle: building brand awareness, increasing brand awareness, creating interest in an […]

Despite using an average of 21 marketing and advertising platforms, marketers report that the inability to share and collaborate on stakeholder data analysis is a major marketing challenge (according to a Salesforce survey). And as privacy regulations tighten, marketers are finding that the way they’re used to working with customer data won’t work in a […]

For many brands, building, cultivating, and cultivating relationships with content creators has become an important task. Not only do the marketing teams need to work with the creators to define a strategy for their content, but the brand finance team must also visit the invoices and pay the creators on time to cultivate these relationships. […]

Be a better B2B marketer Salesforce conducted a survey of more than 2,100 global marketers to better understand the current state of B2B marketing. The results showed that, as always, B2B marketers are on a tight schedule and are constantly struggling with three key challenges: new business development, lead quality, and lead generation. But that’s […]