Case Study: No visibility in the search engine (Google & others)

Dr. Reddy’s Laboratories Ltd. is an integrated pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives. Through its three businesses – Pharmaceutical Services & Active Ingredients, Global Generics, and Proprietary Products – Dr. Reddy’s offers a portfolio of products and services including APIs, custom pharmaceutical services, generics, biosimilars, and differentiated formulations. Challenges: […]

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Case Study: Web Analytics

Challenges: – Issues with the client website structure – Minor visibility for most of the relevant keywords – The website was lacking regular addition of fresh content Solutions Metrics: – Web Analytics: Strategic actions along with the implementation of new strategies for the Google Organic campaign – Strategic implementation for driving more organic traffic, conversions, […]

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Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses

Retail leaders use online marketing to connect with consumers and the community. The purpose of this qualitative multiple case study was to examine the strategies used by some retail leaders to implement online marketing to increase sales. Data were collected from 4 retail business owners who have successfully used strategies to implement online marketing in […]

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Digital Marketing Campaigns: An Evaluation using Forrester’s 5I framework

In this article, we examine various digital marketing campaigns across five industries in India, FMCG, Automotive, Banking, Travel, and E-commerce, using Forrester’s 5I digital marketing model. Within this framework, there are five factors, namely: involvement, interaction, intimacy, influence, and individuality. The engagement component addresses ways to engage the customer with the brand or app and […]

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