The blocking measures are still being eased in the UK and beyond, albeit with some caveats, but some habits have formed in recent months to last. Being locked up behind closed doors has led many people to try new things for the first time, whether it’s baking bread, getting a haircut, or exercising at home […]

In this article, we examine various digital marketing campaigns across five industries in India, FMCG, Automotive, Banking, Travel, and E-commerce, using Forrester’s 5I digital marketing model. Within this framework, there are five factors, namely: involvement, interaction, intimacy, influence, and individuality. The engagement component addresses ways to engage the customer with the brand or app and […]

Retail leaders use Online Marketing Strategies to connect with consumers and the community. The purpose of this qualitative multiple case study was to examine the strategies used by some retail leaders to implement to increase sales. Data were collected from 4 retail business owners who have successfully used strategies to implement online marketing in California. […]

Social Media Marketing: Dynamic Levels offers free equity research reports, share market charts, technical analysis that helps in making informed decisions on investment. Challenges in Social Media Marketing: – Low volume of online leads from Website Solutions Metrics: – Paid Ads- Profile Targeting, Search and Display Ads – SEO optimization – Landing Page optimization – […]

Branding and Awareness: Tourient is an online travel portal centered on the ease and comfort of its clients providing various travel booking services to help customers plan a comfortable trip. The underlining aim of Tourient is to be a platform of value and use for clients who are looking to enjoy a tour that is […]

Dr. Reddy’s Laboratories Ltd. is an integrated pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives. Through its three businesses – Pharmaceutical Services & Active Ingredients, Global Generics, and Proprietary Products – Dr. Reddy’s offers a portfolio of products and services including APIs, custom pharmaceutical services, generics, biosimilars, and differentiated formulations. Challenges: […]

Challenges: – Issues with the client website structure – Minor visibility for most of the relevant keywords – The website was lacking regular addition of fresh content Solutions Metrics: – Web Analytics: Strategic actions along with the implementation of new strategies for the Google Organic campaign – Strategic implementation for driving more organic traffic, conversions, […]

Whether you think it’s a good thing or a bad thing, CEO activism is real! There are a growing number of CEOs taking positions on political and social issues. Their vision is that a company should have a greater goal of maximizing shareholder value and that they can use their position of power as a […]

Do you remember the era of jingles? The short song that accompanied the commercials for your favorite products that started playing in your head out of nowhere, even though you hadn’t seen the commercial for days, weeks, months, years? Even after all this time, I’m still humming the theme of Barras Klondike, Band-Aid Brand, and […]