Think your marketing technology stack (MarTech) is the queen? From 2017. Your customers come out of the funnel. Involvement has diminished. The CEO sits on top of you to get results…today. Where can you find more efficient ways to get the job done? A better MarTech stack. If you don’t use a diverse set of […]

Customer engagement is hard to break these days. Discover marketing texts in today’s digital environment and how to use them effectively for customer engagement. Promotional or marketing messages through channels such as SMS and chat programs are an important aspect of revenue-generating businesses. In fact, 77% of B2C brands that used SMS to send promotions […]

User tracking and the use of cookies have changed since the release of AVG. To comply with the GDPR, websites must request consent from users. Some Tag are filmed on the first page of a visit. This can affect brand loading as the user decides to grant permission after the page loads. This article explains […]

Marketing tags allow us to automatically optimize our ads and change ad content. We usually inform our customers or brand managers. Two types of Tags Marketing tags generally come in two types: Remarketing tags Placeholder Marketing tags are used to edit ad content and target users. They capture the data on the website and send […]

Many of them think that there’s a huge difference between B2B (Business to Business) and B2C (Business to Consumer) marketing, but the reality is, there are many similarities in both B2B & B2C. Because of this, the B2B marketers can adopt many B2C strategies which they can use in their B2B campaign, it’s more like […]

“Know your customers” is the first commandment and a fundamental mission of every (successful) company. Do you know your customers well? Who are they? What do they need? How/when/where do they need it? When searching (website, mobile, or voice), it’s critical to “listen” to customers – their search interactions, which are your way of saying […]

You can create all kinds of marketing strategies that will impress the most demanding executives; but if you don’t have the right people to execute these strategies, all your hard work will be lost. So how do you attract good marketers, keep them happy and productive, and help them reach their full potential? A human […]

Too often, companies plunge into creating a new website – or some other major marketing endeavor – without any kind of strategy, plan, or goal to guide them. As a result, branding, targeting, and voice messaging are everywhere. In the end, the website or major marketing effort isn’t doing what the company expected – it’s […]

What is a valid reason to buy? A compelling reason to buy is not a sales pitch for an elevator (although it should be): salespeople see a sales pitch as an explanation of what the product does, while a compelling reason to buy is the benefit to the target audience. of your product explains. And, […]

We probably don’t need to convince you to get into email marketing That said, these high ROIs can only be accessed by marketers who get the most out of their email marketing platforms and email marketing strategy. And if your strategy is to just send out newsletters – no matter how many times – you […]