Digital Marketing Campaigns: An Evaluation using Forrester’s 5I framework

In this article, we examine various digital marketing campaigns across five industries in India, FMCG, Automotive, Banking, Travel, and E-commerce, using Forrester’s 5I digital marketing model. Within this framework, there are five factors, namely: involvement, interaction, intimacy, influence, and individuality. The engagement component addresses ways to engage the customer with the brand or app and […]

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Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses

Retail leaders use Online Marketing Strategies to connect with consumers and the community. The purpose of this qualitative multiple case study was to examine the strategies used by some retail leaders to implement to increase sales. Data were collected from 4 retail business owners who have successfully used strategies to implement online marketing in California. […]

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Digital Strategy White Paper

Plan to establish brand recognition and visibility for the core organization. Reach a wide audience primarily through social media marketing with an innovative, vibrant, recognizable, and easy-to-understand narrative and language model, firmly based on the corporate vision, contributing to nation-building and strengthening the economy, diversified portfolio, offerings, etc… Brand awareness and maximizing reach Center for […]

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