Code42 Names Key Executives to Lead the Upcoming Phase of Partner Growth

Code42, Inc., leader of Insider Risk Management (IRM), announced that it has unified its channel programs, consulting, and technology partners under the leadership of Ananth Appathurai, senior vice president of channel and alliance partners. This move unlocks synergies between Code42’s consulting and technology ecosystem partners and its channel partners to facilitate collaboration and delivery of […]

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LeadPost, a Missouri-based startup, releases a new B2B lead generation tool

Starting LeadPost from St. Louis introduces a new software offering. LeadPost designed LeadPost for Business to help B2B companies increase their revenue. Like its B2C predecessor, the software will identify and redirect anonymous visitors to the site. The first website visitor identification software solution is at the service of e-commerce companies. It now offers B2B […]

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Helpware, a global B2B digital engagement, experience, and support platform, has been acquired by Eir Partners.

Helpware, a global digital customer experience, content control and verification, and AI services to Fortune 5000 enterprises has completed a majority recapitalization with Eir Partners, a Miami-based private equity firm. Helpware combines robust cultural engagement with modern platform support to build innovative, digital solutions for complex business initiatives at blue-chip enterprises in the fintech, eCommerce […]

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Gartner has positioned Creatio as a Leader in its Magic Quadrant for B2B Marketing Automation Platforms for 2022.

Creatio, a global provider of a platform for automating workflows and no-code CRMs with the greatest degree of freedom, today announced that it has been positioned as a leader in the September 2022 Gartner Magic Quadrant for B2B Marketing Automation Platforms. Creatio was evaluated for Marketing Creatio, an out-of-the-box platform for automating code-free marketing campaigns […]

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Due to a decline in overall brand trust, Texas consumers are looking for new retail electricity providers.

A whopping 41% of Texas Retail Electricity Provider (REP) customers said they plan to purchase a new REP within the next year. Falling levels of trust, less communication from REPs, concerns about getting lower rates, and the desire to reduce overall electricity consumption are all contributing to customers’ desire to find a new supplier. These […]

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Anteriad and TransUnion Work Together to Provide B2B Marketers with Best-in-Class Audience Solutions

Ateriad has announced a new partnership with TransUnion. Through this partnership, Ateriad’s audience data will be available through the TruAudience data marketplace, enabling B2B advertisers to reach more potential customers in the market with more relevant marketing across growth channels, including connected TV, audio streaming, and advertising. TruAudience solutions provide scalable identities to enable audience […]

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A manager’s handbook is among HubSpot’s August offerings.

The August updates from HubSpot provide new methods to discover the data you need on CRM records, communicate in CMS tools and dashboards, compare date ranges in custom analytics, eliminate undesirable contacts, and plan workflow activities on precise dates. CRM tracks advancements Numerous functional changes to the CRM records have helped managers discover the data […]

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Forrester honors three organizations for accelerating revenue growth through marketing, sales, and product alignment

Forrester today announced that ArcBest, FARO Technologies, and Siemens Digital Industries Software are this year’s Return on Integration (ROI) winners. These organizations are known for integrating marketing, sales, and product functions to align business goals and deliver measurable results. ROI winners will be recognized at the B2B North America Summit, held May 2-4 in Austin, […]

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B2B Distributor Partners with Optimizely and Bridgeline to Optimize Website Search

Bridgeline Digital, Inc., a provider of cloud-based marketing technology software, announced that its partnership with Optimizely continues to monetize another B2B distribution customer. A large wholesale distributor purchased a $40,000 Hawksearch license from Bridgeline. This joint Bridgeline and Optimizely customer will implement the recently announced search integration for third-party websites on the Optimizely platform. Hawksearch […]

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