Create a Marketing Innovation Program That Balances Risk With Return

On-Demand | 1 hour Discussion Topics: Define the scope of innovation in your marketing organization Understand the difference between transformative innovation and optimization Build a balanced marketing innovation program that delivers short-term gains with long-term transformations Innovation is now an indispensable skill that allows marketers to adapt to a changing environment. However, innovation is complex, with disagreements […]

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The Digital Transformation of the Modern Marketing Leader

On-Demand | 1 hour Discussion Topics: The digital marketing leader’s current strategic goals and how they are evolving The impact of the digital marketing leader’s change on customer acquisition and retention Key strategic and implementation challenges faced by digital marketing leaders in 2021 and beyond Digital marketing is playing an increasingly strategic role in driving business growth […]

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Shape Your Marketing Organization for Success and Adaptability

On-Demand | 1 hour Discussion Topics: Identify the right organizational structure and possible deviations based on business needs Obtain organizational acquisitions for a proposal to change and/or update the organizational structure Help the marketing team maintain their performance standards in changing times The global pandemic and the economic uncertainties that followed renewed the interest of marketing teams […]

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Will Your Advertising Strategy Survive Privacy and Cookie Changes?

On-Demand | 30 minutes Discussion Topics: The impact of Apple and Google privacy and identity updates on marketers How Gartner Guides CMOs and Digital Marketing Managers Build a resilient advertising strategy to navigate continuous and overlapping changes Apple and Google’s new privacy policies pose significant challenges for digital marketing executives. Changes can significantly limit or eliminate key […]

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Use Gartner’s Social Marketing Benchmarks to Drive More Social Engagement

Discussion Topics: Discover the best social marketing rankings in 2021 by brand Key Business Results with Gartner Digital IQ: 2021 Social Marketing Benchmarks Get best practices and tips for promoting community involvement Digital marketing leaders must use different channels to influence their overall goals. According to a recent Gartner survey, 54% of marketing leaders are […]

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Align Your Marketing Strategy to 2021’s Changing Consumer Behaviors

On-Demand | 1 hour Discussion Topics: Respond to consumer behavior and perceptions that have changed in the past year What changes in behavior and perceptions fit in with broader and more longitudinal changes in consumers Use consumer information to plan for a post-COVID future Due to the COVID-19 pandemic, words like “unprecedented” have become commonplace. While much […]

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Precision Marketing: Leveraging Data using Data Management Platforms

What is our stance on precision marketing and why is it essential for marketers to embrace precision marketing over traditional forms of marketing in a digitally connected world? How the data management platform allows a marketer to achieve accurate marketing, which mainly contributes to media optimization, personalization, and greater brand reach. What are the different […]

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