What you need to know about your target audience before you create the perfect email workflow

Email marketing reaches your audience, builds relationships, and drives sales. But it doesn’t work well if you don’t understand your audience, their needs, and wants. Because to help your audience better understand how your service or product can help them, you first need to know whom you’re talking to. This article outlines the steps to […]

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Precision Marketing: Leveraging Data using Data Management Platforms

What is our stance on precision marketing and why is it essential for marketers to embrace precision marketing over traditional forms of marketing in a digitally connected world? How the data management platform allows a marketer to achieve accurate marketing, which mainly contributes to media optimization, personalization, and greater brand reach. What are the different […]

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Digital Marketer Spot On Contacts Smart Traffic Consulting

Spot on Agency recently acquired Smart Traffic Consulting, known for its SEO/SEM expertise, in a move that continues to expand its digital strategy and healthcare marketing services. Over the past four years, Spot On has partnered with Smart Traffic Consulting on projects, often collaborating on SEO, website strategy, and pay-per-click campaigns. Recently, Spot On and […]

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