Privacy concerns have reached a boiling point. Consumers, regulators, web browsers, advertisers, and brands…all are evolving to meet the ever-changing landscape. Marketers consider the best way to reach customers while respecting their privacy. We’ll discuss what’s to come in terms of consumers, as well as what brands can do to gain or maintain consumer trust […]
Read MoreEmail marketing reaches your audience, builds relationships, and drives sales. But it doesn’t work well if you don’t understand your audience, their needs, and wants. Because to help your audience better understand how your service or product can help them, you first need to know whom you’re talking to. This article outlines the steps to […]
Read MoreWhat is our stance on precision marketing and why is it essential for marketers to embrace precision marketing over traditional forms of marketing in a digitally connected world? How the data management platform allows a marketer to achieve accurate marketing, which mainly contributes to media optimization, personalization, and greater brand reach. What are the different […]
Read MoreIt’s no secret that when the COVID-19 pandemic started, Digital world changed. Unlike previous crises, there is no clear idea when we will all get back to normal. And, indeed, how is this “normal”. But as marketers adapt and rapidly develop their approach to dealing with the impact of the pandemic, it’s clear that the […]
Read MoreMany people use digital marketing and social media marketing interchangeably. They believe that digital marketing is involved across multiple social media platforms, but it’s just a part of it. Digital marketing is an umbrella term that covers all types of marketing activities that a brand performs digitally, online and offline, to promote its services or […]
Read MoreBrands today know more than ever about their customers, thanks to a massive influx of technology-driven data. In many ways, this technology has also forced consumers to give up control over the information they share. But the way brands collect, use, and share data changes every day. This is partly driven by the evolution of […]
Read MoreSpot on Agency recently acquired Smart Traffic Consulting, known for its SEO/SEM expertise, in a move that continues to expand its digital strategy and healthcare marketing services. Over the past four years, Spot On has partnered with Smart Traffic Consulting on projects, often collaborating on SEO, website strategy, and pay-per-click campaigns. Recently, Spot On and […]
Read MorePK, the global services company that helps the world’s most customer-centric brands design, build, and manage the future, today announced that it has been named a Golden Partner in the Adobe Solution Partner Program. Based on more than a decade of experience in delivering strategic value as a Solution Partner, this recognition enhances PK’s deep […]
Read MoreGR0, a leading Los Angeles-based SEO agency, has announced that it has been recognized for The Clutch Manifesto in three listings of B2B service providers: Best Digital Marketing Agency, Best SEO Agency, and Best Advertising Agency enter the top 3 of the last two categories. Manifest, a business news and education website, has unveiled the […]
Read MoreSwedish video solutions provider PlayAd Media Group, based in Stockholm and active in Sweden, Norway, Denmark, and Finland, was acquired by ShowHeroes Group, the leading independent provider of digital video solutions for publishers and advertisers in Europe. The announcement is the date of the ShowHeroes Group’s second M&A deal in 2021 and the fourth overall, […]
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