Create a Marketing Innovation Program That Balances Risk With Return

On-Demand | 1 hour Discussion Topics: Define the scope of innovation in your marketing organization Understand the difference between transformative innovation and optimization Build a balanced marketing innovation program that delivers short-term gains with long-term transformations Innovation is now an indispensable skill that allows marketers to adapt to a changing environment. However, innovation is complex, with disagreements […]

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The Digital Transformation of the Modern Marketing Leader

On-Demand | 1 hour Discussion Topics: The digital marketing leader’s current strategic goals and how they are evolving The impact of the digital marketing leader’s change on customer acquisition and retention Key strategic and implementation challenges faced by digital marketing leaders in 2021 and beyond Digital marketing is playing an increasingly strategic role in driving business growth […]

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Shape Your Marketing Organization for Success and Adaptability

On-Demand | 1 hour Discussion Topics: Identify the right organizational structure and possible deviations based on business needs Obtain organizational acquisitions for a proposal to change and/or update the organizational structure Help the marketing team maintain their performance standards in changing times The global pandemic and the economic uncertainties that followed renewed the interest of marketing teams […]

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Will Your Advertising Strategy Survive Privacy and Cookie Changes?

On-Demand | 30 minutes Discussion Topics: The impact of Apple and Google privacy and identity updates on marketers How Gartner Guides CMOs and Digital Marketing Managers Build a resilient advertising strategy to navigate continuous and overlapping changes Apple and Google’s new privacy policies pose significant challenges for digital marketing executives. Changes can significantly limit or eliminate key […]

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Align Your Marketing Strategy to 2021’s Changing Consumer Behaviors

On-Demand | 1 hour Discussion Topics: Respond to consumer behavior and perceptions that have changed in the past year What changes in behavior and perceptions fit in with broader and more longitudinal changes in consumers Use consumer information to plan for a post-COVID future Due to the COVID-19 pandemic, words like “unprecedented” have become commonplace. While much […]

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Digital Strategy White Paper

Plan to establish brand recognition and visibility for the core organization. Reach a wide audience primarily through social media marketing with an innovative, vibrant, recognizable, and easy-to-understand narrative and language model, firmly based on the corporate vision, contributing to nation-building and strengthening the economy, diversified portfolio, offerings, etc… Use the social media calendar with buzzwords, […]

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Lilly selects ZS to improve customer engagement and field service

Global professional services company ZS announced that Eli Lilly and Co. Implementing ZAIDYN Field Insights. Lilly chose the offering to accelerate the company’s digital transformation, increase customer engagement, and better meet customer needs in an ever-changing healthcare ecosystem. ZAIDYN’s dynamic segmentation solution helps life science teams better listen, adapt and respond to changing customer needs. […]

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6sense acquires Slintel to provide B2B buyer intelligence

6sense, the leading account engagement platform, today announces the acquisition of Slintel, a leading provider of technology data focused on modern business, buyer and market insights, and modern business contact information. Following the recent acquisition of Fortella and 114% year-over-year revenue growth, the acquisition of Slintel 6sense reaffirms its commitment to leading the RevTech RevolutionTM, […]

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14 Oct 2021| Digital First 2021

14 Oct 2021 Digital First: Join and spend a day full of sharing and face-to-face networking The good news is they are back this year with an onsite event! Last year’s virtual edition was particularly intense and interesting, with many visitors and clues. However, human contacts and face-to-face meetings are best. Physical presence, inspiring conferences, […]

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