Modern consumers are highly connected and informed. The digital revolution provides the tools they need to do their own research and draw their own conclusions and give them control of their buying journey. In fact, 87% of all consumers start online product searches, and B2B shoppers spend an average of 79 days researching before making […]
Read MoreSocial Media Marketing: Dynamic Levels offers free equity research reports, share market charts, technical analysis that helps in making informed decisions on investment. Challenges in Social Media Marketing: – Low volume of online leads from Website Solutions Metrics: – Paid Ads- Profile Targeting, Search and Display Ads – SEO optimization – Landing Page optimization – […]
Read MoreDelivering customer satisfaction and promoting customer loyalty is critical in business-to-business (B2B) and business-to-consumer (B2C) companies. Successful manufacturers and wholesale distributors are finding that Enterprise Resource Planning (ERP) systems help generate positive customer interactions, create competitive advantage and build loyalty over time. This is even more important in light of competitors like Amazon, which have […]
Read MoreBranding and Awareness: Tourient is an online travel portal centered on the ease and comfort of its clients providing various travel booking services to help customers plan a comfortable trip. The underlining aim of Tourient is to be a platform of value and use for clients who are looking to enjoy a tour that is […]
Read More“Know your customers” is the first commandment and a fundamental mission of every (successful) company. Do you know your customers well? Who are they? What do they need? How/when/where do they need it? When searching (website, mobile, or voice), it’s critical to “listen” to customers – their search interactions, which are your way of saying […]
Read MoreBrandMaker focused on our vision of taming the complexities of global marketing. BrandMaker is now trusted by more than 300 of the world’s largest companies, including Best Buy, Daimler, Zeiss, and Avantor, to provide unrivaled visibility and control over their marketing and spending processes. BrandMaker software covers use cases related to budgeting and expense management, […]
Read MoreAfter employees’ salaries, marketing is often the biggest expense for most companies. As a business owner or marketer, do you want to make sure your marketing money is spent as productively as possible? Yes, me too. But what usually happens is that most companies try different marketing tactics without a clear plan and have little […]
Read MoreYou can create all kinds of marketing strategies that will impress the most demanding executives; but if you don’t have the right people to execute these strategies, all your hard work will be lost. So how do you attract good marketers, keep them happy and productive, and help them reach their full potential? A human […]
Read MoreMarketing technology, also known as MarTech, describes a set of software and tools that help you achieve your marketing goals. When a marketing team uses a group of marketing technologies, this is known as a marketing technology stack. MarTech has become a major player in digital marketing campaigns, but it can also be used to […]
Read MoreToo often, companies plunge into creating a new website – or some other major marketing endeavor – without any kind of strategy, plan, or goal to guide them. As a result, branding, targeting, and voice messaging are everywhere. In the end, the website or major marketing effort isn’t doing what the company expected – it’s […]
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