Why ERP Is Key to the Customer Experience

Delivering customer satisfaction and promoting customer loyalty is critical in business-to-business (B2B) and business-to-consumer (B2C) companies. Successful manufacturers and wholesale distributors are finding that Enterprise Resource Planning (ERP) systems help generate positive customer interactions, create competitive advantage and build loyalty over time. This is even more important in light of competitors like Amazon, which have […]

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Interview with Mirko Holzer, CEO of BrandMaker

BrandMaker focused on our vision of taming the complexities of global marketing. BrandMaker is now trusted by more than 300 of the world’s largest companies, including Best Buy, Daimler, Zeiss, and Avantor, to provide unrivaled visibility and control over their marketing and spending processes. BrandMaker software covers use cases related to budgeting and expense management, […]

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What is MarTech

Marketing technology, also known as MarTech, describes a set of software and tools that help you achieve your marketing goals. When a marketing team uses a group of marketing technologies, this is known as a marketing technology stack. MarTech has become a major player in digital marketing campaigns, but it can also be used to […]

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