Many of them think that there’s a huge difference between B2B (Business to Business) and B2C (Business to Consumer) marketing, but the reality is, there are many similarities in both B2B & B2C. Because of this, the B2B marketers can adopt many B2C strategies which they can use in their B2B campaign, it’s more like […]
Read MorePeople often have a lot of doubts about Facebook’s different advertising methods and their strengths and weaknesses. By choosing the right path, companies can find a cost-effective way to market their organization while providing a significant return on investment. If you have a business page on Facebook, you will no doubt recognize that Facebook offers […]
Read MoreThe August updates from HubSpot provide new methods to discover the data you need on CRM records, communicate in CMS tools and dashboards, compare date ranges in custom analytics, eliminate undesirable contacts, and plan workflow activities on precise dates. CRM tracks advancements Numerous functional changes to the CRM records have helped managers discover the data […]
Read MoreMarketing automation is something that seems scary and robotic to many companies, but it isn’t. Marketing automation lets you market efficiently and effectively across multiple channels by automating repetitive tasks. That’s why more than 84% of top entrepreneurs have used or plan to use marketing. Marketing automation will improve your business in several ways, including […]
Read MoreIn today’s digital landscape, consumers have an infinite number of options to choose from when it comes to making a purchasing decision. As technology advances, these consumers are constantly seeing a great deal of information about products and services. Having a comprehensive digital marketing strategy in place will make your business noticed by consumers and […]
Read MoreThe imminent interruption of supply due to COVID, along with tariffs and other factors, presents historic opportunities for companies to create or destroy goodwill. A story of two companies Consider the fate of two companies: Company A and Company B. Both are relatively successful and face a long interruption in supply. Company A addresses shortcomings […]
Read MoreQuadrant Knowledge Solutions announced that it has named HCL Software, a leading global technology company, as the 2022 Technology Leader in the SPARK Matrix analysis of the global market for B2C and B2B digital trading platforms. The Quadrant Knowledge Solutions SPARK Matrix™ contains an in-depth analysis of global digital trading platform market dynamics, key trends, […]
Read MoreWith LinkedIn’s marketing solutions revenue growing 43% year-over-year, it’s no surprise that they’ve taken to the market to find a company that fits what they and their customers want. There are more data and more actionable insights that you can capitalize on. That wish was partially fulfilled by Oribi, an Israeli startup, which this week […]
Read MoreValtech, a global business transformation agency, announced the acquisition of B2B digital consulting firm Evident. Digital is becoming every part of a B2B business, and with an industry facing more complexity than ever before, companies are directly investing in their digital experience. They are looking for digital solutions to drive smarter, faster, and more intuitive […]
Read MoreSmart for Life, Inc. f/k/a Bonne Santé Group, Inc., or SFL, emerging health, and wellness company in the food industry, announced today that it has completed the acquisition of Nexus Offers, Inc., a chain of platforms in the affiliate marketing space. The announcement was made jointly by A.J. Cervantes Jr., president of Smart for Life, […]
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