Dr. Reddy’s Laboratories Ltd. is an integrated pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives. Through its three businesses – Pharmaceutical Services & Active Ingredients, Global Generics, and Proprietary Products – Dr. Reddy’s offers a portfolio of products and services including APIs, custom pharmaceutical services, generics, biosimilars, and differentiated formulations. Challenges: […]

Challenges: – Issues with the client website structure – Minor visibility for most of the relevant keywords – The website was lacking regular addition of fresh content Solutions Metrics: – Web Analytics: Strategic actions along with the implementation of new strategies for the Google Organic campaign – Strategic implementation for driving more organic traffic, conversions, […]

Whether you think it’s a good thing or a bad thing, CEO activism is real! There are a growing number of CEOs taking positions on political and social issues. Their vision is that a company should have a greater goal of maximizing shareholder value and that they can use their position of power as a […]

Do you remember the era of jingles? The short song that accompanied the commercials for your favorite products that started playing in your head out of nowhere, even though you hadn’t seen the commercial for days, weeks, months, years? Even after all this time, I’m still humming the theme of Barras Klondike, Band-Aid Brand, and […]