Kroger’s New Private Programmatic Marketplace Handles CPGs with ‘Pre-Optimized Audiences’

The rush for retail media dollars is growing with a camp that added Walgreens, Dollar Tree, and Lowe’s chains last week. Kroger, which has operated its space offering since 2017, launched its latest offering on Wednesday to drive more spending from the packaged goods category with the Kroger Private Marketplace, a private programmatic platform that […]

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Featured guest, Cinny Little shares competitive best practices and market intelligence on the Northern Light Customer Forum

The competitive and market intelligence (M&CI) function in a company adds more value to the company when its professionals have a combination of consulting, communication, and content curation skills. That was one of the recommendations that Cinny Little, chief analyst at Forrester, shared with attendees at Northern Light’s 2021 Virtual Customer Forum on September 30, […]

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New Survey: Small and Medium Businesses Using Direct Mail, Facebook, and Multi-Channel Campaigns to Increase Their Sales

Taradel LLC, a 12-year-old martech 5000 company, revealed new research showing that small business advertisers have adopted data-driven multi-channel marketing strategies, with direct mail and Facebook being the primary channels (no reference). Conducted in August 2021 via an online SurveyMonkey questionnaire, the survey surveyed 166 small business owners and advertisers with twenty-two questions related to […]

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REPLI Appoints Industry Veteran Scott Allan as CGO

REPLI, a multi-family technology company and a leader in digital marketing and technology solutions for multi-family organizations, announces Scott Allan as Chief Growth Officer (CGO). Scott has over 20 years of experience transforming growth and strategic national marketing and sales initiatives for several high-profile companies. In his new role – an entry-level position at REPLI […]

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NeuroBlade raises $83 million to accelerate data analytics

NeuroBlade, the next generation of data acceleration solutions, today announced that it has secured $83 million in Series B funding, bringing its total capital to $110 million. The investment was led by Corner Ventures with input from Intel Capital and supported by current investors StageOne Ventures, Grove Ventures, and Marius Nacht. In addition, technology companies […]

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