Marketers today track many metrics to better understand their audiences and customers. It’s hard to understand what all these clicks, downloads and conversions mean for your current and future campaigns, let alone translate this data to show how your priorities follow a broader marketing strategy. But when it comes to logging into your CMO, be […]
Read MoreEmail marketing is effective and profitable, with an average ROI of 3,800%, which equates to a return of $38 for every $1 spent. This applies to any type of business, industry, product, or service. Email campaigns are useful at all stages of the customer lifecycle: building brand awareness, increasing brand awareness, creating interest in an […]
Read MoreIt is often the marketing team’s prerogative to generate prompts to enter and get a higher percentage of available online traffic to effectively communicate with a brand. Incoming leads are leads that show interest in a brand’s products and services and usually come to want more facts and information. If planned correctly, directions or incoming […]
Read MoreThe rush for retail media dollars is growing with a camp that added Walgreens, Dollar Tree, and Lowe’s chains last week. Kroger, which has operated its space offering since 2017, launched its latest offering on Wednesday to drive more spending from the packaged goods category with the Kroger Private Marketplace, a private programmatic platform that […]
Read MoreThe competitive and market intelligence (M&CI) function in a company adds more value to the company when its professionals have a combination of consulting, communication, and content curation skills. That was one of the recommendations that Cinny Little, chief analyst at Forrester, shared with attendees at Northern Light’s 2021 Virtual Customer Forum on September 30, […]
Read MoreAs a powerful electronic search engine, Easybom offers an easier and faster way to find electronic devices that better meet users’ specific needs than traditional search engines. All data provided in Easybom can be used to create incredible business opportunities. With all electronic data at its core and a strong determination to be one of […]
Read MoreVerint®, The Customer Engagement Company ™, today announced that it has received CRM Industry Leader awards in the Best Workforce Optimization (WFO) and Best Contact Center Analytics of 2021 categories by CRM Magazine. The annual CRM Industry Leader Award is given to the top five salespeople in ten categories in sales, marketing, and customer service. […]
Read MoreTaradel LLC, a 12-year-old martech 5000 company, revealed new research showing that small business advertisers have adopted data-driven multi-channel marketing strategies, with direct mail and Facebook being the primary channels (no reference). Conducted in August 2021 via an online SurveyMonkey questionnaire, the survey surveyed 166 small business owners and advertisers with twenty-two questions related to […]
Read MoreREPLI, a multi-family technology company and a leader in digital marketing and technology solutions for multi-family organizations, announces Scott Allan as Chief Growth Officer (CGO). Scott has over 20 years of experience transforming growth and strategic national marketing and sales initiatives for several high-profile companies. In his new role – an entry-level position at REPLI […]
Read MoreNeuroBlade, the next generation of data acceleration solutions, today announced that it has secured $83 million in Series B funding, bringing its total capital to $110 million. The investment was led by Corner Ventures with input from Intel Capital and supported by current investors StageOne Ventures, Grove Ventures, and Marius Nacht. In addition, technology companies […]
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