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Conference

The MarTech Summit Bangkok

19 & 20 October 2022 Thailand is one of the biggest economies in Southeast Asia and the capital Bangkok is full of opportunities and developments. On the agenda, we discussed the status and development of marketing technology used by various companies, locally and globally, with a strong Thai base. This variety of perspectives on globalization […]

The Channel Meetup (US)

Oct 13, 2022 Innovation and debates that make you think. Keynote Presentations – Panel Discussions – Table Discussions – Research Insights Participate We all miss it. Make real connections with useful contacts. Find out how they approach and tackle the channel’s challenges. Conversation shop Ask questions, ask problems. Find out which trends affect others. Learn […]

GROWCON 2022

12 – 14 Dec 2022 GROWCON is your chance to meet Managed Service Providers (MSPs), vendors, value-added resellers (VARs), cloud service providers (CSPs), and other technology companies from around the world in person. This dynamic three-day IT conference is packed with training sessions, workshops, and panels designed to help technology service providers meet and exceed […]

DigiMarCon Middle East 2022 – Digital Marketing Conference & Exhibition

October 18 – 19, 2022  Dubai, UAE DigiMarCon Middle East 2022 is your chance to… Experience a safe and intimate meeting with leaders and marketers in a clean and hygienic environment. Hear some of the boldest and most inspiring speakers in the digital marketing, media, and advertising industries. Understand emerging strategies, the latest innovative technologies, […]

Case Studies

Case Study: Social Media Marketing

Social Media Marketing: Dynamic Levels offers free equity research reports, share market charts, technical analysis that helps in making informed decisions on investment. Challenges in Social Media Marketing: – Low volume of online leads from Website Solutions Metrics: – Paid Ads- Profile Targeting, Search and Display Ads – SEO optimization – Landing Page optimization – […]

Case Study: No visibility in the search engine (Google & others)

Dr. Reddy’s Laboratories Ltd. is an integrated pharmaceutical company, committed to providing affordable and innovative medicines for healthier lives. Through its three businesses – Pharmaceutical Services & Active Ingredients, Global Generics, and Proprietary Products – Dr. Reddy’s offers a portfolio of products and services including APIs, custom pharmaceutical services, generics, biosimilars, and differentiated formulations. Challenges: […]

Case Study: Web Analytics

Challenges: – Issues with the client website structure – Minor visibility for most of the relevant keywords – The website was lacking regular addition of fresh content Solutions Metrics: – Web Analytics: Strategic actions along with the implementation of new strategies for the Google Organic campaign – Strategic implementation for driving more organic traffic, conversions, […]

Online Marketing Strategies for Increasing Sales Revenues of Small Retail Businesses

Retail leaders use online marketing to connect with consumers and the community. The purpose of this qualitative multiple case study was to examine the strategies used by some retail leaders to implement online marketing to increase sales. Data were collected from 4 retail business owners who have successfully used strategies to implement online marketing in […]

Videos

How to Create a Marketing Plan

After employees’ salaries, marketing is often the biggest expense for most companies. As a business owner or marketer, do you want to make sure your marketing money is spent as productively as possible? Yes, me too. But what usually happens is that most companies try different marketing tactics without a clear plan and have little […]

What is MarTech

Marketing technology, also known as MarTech, describes a set of software and tools that help you achieve your marketing goals. When a marketing team uses a group of marketing technologies, this is known as a marketing technology stack. MarTech has become a major player in digital marketing campaigns, but it can also be used to […]

Marketing Automation: What you’re missing in your MarTech tool

Marketing automation involves using software to automate marketing activities. Many marketing departments automate repetitive tasks, such as email marketing, social media serving, and even advertising campaigns, not only for effectiveness but also to provide a more personalized experience for their customers. Marketing automation technology simplifies these tasks. At best, marketing automation is a combination of […]

Difference between AdTech and Martech

If you’ve been in the marketing world for more than five minutes, you’ve probably heard the terms “Adtech” and Martech. “Sometimes you’ve heard these words mixed up. Believe it or not, adtech and martech are different from each other. Of course, the differences are small, but understanding these nuances will help you choose the best […]

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